Market analysis and entry for glass and polymer manufacturer

Challenge

Identify viable markets and applications for the client’s new thermoplastic core structure, develop market entry strategies and competitive pricing points.

The client was a small solar manufacturing company whose product consisted of cement blocks fixed with solar cells which could be built up to build a solar wall. The technology was patented and had yet to be released on the market. As the client worked on completing the development of their product, the company needed to brainstorm methods in which they could best bring the product to market. The client tasked Alhambra with exploring the benefits of green microgrids and how their solar wall system could be used to build these energy systems.

Our Approach

Alhambra conducted database and survey work and compiled a list of cross-platform social media strategies for the client.

The team workshopped potential applications of the new product, using a design thinking approach to generate ideas as well as conducting a competition analysis. For each idea, strategists considered the technical construction of the application in question and the client material’s viability based on its physical properties. After researching and vetting a series of potential market applications, strategists began to research the competitive landscapes of those markets and determine competitive pricing points. The team then employed both passive and active market strategies to bring the product to market (i.e. reaching out to industry players and connecting them with the client.)

Impact

Alhambra proposed a set of products/industries best-suited for the application of the client’s product and ultimately recommended an entry channel that the client pursued.

  • Compiled a final report recommending the utilization of the thermoplastic core structure in three key industries, through in-depth market research
  • Researched product price/cost, manufacturing synergies, location, size, and competitiveness of key vendors across each industry.
  • Cold called the most promising of these vendors.
  • Ultimately, the client pursued a manufacturing and commercial partnership with one of the vendors the team recommended.
Pages: 1 2 3 4 5